What does a content designer do?
Michelle Jones on the musical range of ukuleles, the pride she feels in helping to shape product experiences, and the importance of a sense of humorWhat do you do?
I’m a cross-functional content strategist, on Adobe Design’s embedded content strategy team. I write UX content for the Creative Cloud Assets and Collaboration team where I collaborate often on Workspaces but Share for Review has really been my primary focus lately.
Share for Review brings the element of true collaboration to Adobe Photoshop and Illustrator. It’s its own little feature but it’s become more full-bodied as it intersects the other apps because they all have some means of sharing. Even if we can’t get full alignment, because features or engineering vary, we can have some flavor of collaboration across the product ecosystem.
As part of that I try to be a consistent voice for collaboration efforts across many of Adobe’s apps. I see myself in the center of a Venn diagram touching anything related to collaboration.What’s your team working on?
We shipped a beta version of Share for Review, with its first bells and whistles, at Adobe MAX last year, so it’s out in the world and people know about it. Now we’re working on ways to educate people about the feature so they can feel good about invoking the Share button-and since we’re doing it in the app, we’re meeting them where they are. What’s interesting is that we’re using analytics to better communicate in our applications.
We keep people using our products with the experiences we build and try to affect decision-making with words and logic in a very transparent, but not pushy, way (as a user I don’t want anyone telling me what I should do, so I always advocate for guidance not insistence). It’s not often you get the opportunity to work on the words in an app-most content changes occur due to changes in direction or features-for the sole purpose of ensuring that the language, the UI, and the experience are working together.
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