How to write articles that people want to read
Take a moment to give your article a good title and subtitle. Try to make them concise, yet compelling. If in doubt, ask yourself: “Would I find this title interesting enough that I would want to continue to read the article?”
Don’t create weird formats for your headings and subheadings. Just keep them simple and make sure that the formatting for each heading/subheading in your article is consistent with one another. If you are planning on numbering your headings, here are some examples for you to refer to:
1. This is a good heading
2. This is another good heading
1 : > This is a bad heading
2 #: This is another bad heading
Half-baked articles look bad. If you cannot be bothered to take the time to write your article in a way that has good structure, good punctuation, good spelling, and good formatting, what makes you think that somebody else is going to spend good time reading it?
Take pride in your work. Your writing is an extension of who you are as a person, especially in a professional context. If you are writing about code, it is likely that you have aspirations to work with software, or already do. The words you write represent that, so make sure you do a good job of representing yourself!
Capitalise the start of every sentence.
Regarding articles that have a 2–3min read time - have you definitely covered everything that your article needs and your readers expect?
Following on from the previous point, research has shown that articles of 7–8mins appear to perform best.
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