Archetypes of Product Creators
Doyou prefer to work in a big organisation or on a small scale? Do you like a startup’s energy and unpredictability, or do you choose to know what’s coming?
I have encountered hundreds of product creators in my life. They could have a background in tech or sales, managing large teams or starting their business.
There is something unique about them, and I learnt from all of them.One of the foundations of my book is that every product is unique. Unique like their creator. The product is a reflection of what the creator is. The person who creates the product shapes it with their ideas and hard work.
If we compare Google and Airbnb at their debut, we would see those differences — the differences between engineers and designers.
I love to compare Product creators to heroes in myths or video games. It’s one of the ways I gamify my role. In video games, especially role-playing ones, our character holds a special place in the game’s world.
When I started as a creator, I believed my job was essential. I could make a significant difference and achieve amazing things.When I started as a creator, I believed my job was essential. I could make a significant difference and achieve amazing things.
At university, we were told we would be managers, directors, or project managers once we graduated. Reality had a different plan
No one awaited our arrival, and nobody had any expectations of us.
After my first job, I found a quote that stuck with me: “There are three types of education: one from our parents, one from school, and one from the world. The last one contradicts the first two.” This quote comes from a French Philosopher named Baron Charles de Montesquieu.
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