The Three Pillars of Noom
“What does your company do?” A simple question, yet one with a long history of befuddling CEOs, like Yahoo’s Carol Bartz & Jerry Yang.
Distilling the complexity of a large enterprise into a handful of memorable concepts is no easy task. At Noom, I approached the problem by engaging in a listening tour, speaking to more than 100 past and present employees, and inviting every current team member to tell me what they believe the pillars of Noom to be, while also seeking the feedback of countless members, who we call Noomers.
My goal was to internalize the mission, the mission that drew me to Noom in the first place: “to help people everywhere lead healthier lives through behavior change.”
As a statement, that mission surely is sound, but I found myself tinkering with it. While the “behavior change” part is so important to what Noom does, I noticed it did not resonate with everyone. It’s how Noom is successful, but not necessarily the highest aspiration that our members share.
What they want is to live better, healthier lives.
“Better” is a word that has extraordinary power. Its dictionary definition is “to improve in health or mental attitude” or “to make more complete or perfect.”Yet the power of the word lies in the fact that it’s a challenge to all who speak it, no matter their current condition. I want to be a better father, husband, and innovator. We all want to be better.
“Better” had to be in the mission, and so I’ve distilled it further:
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